On Milano Design Week 2025, ELLE DECOR Italia presented “ELLE DECOR ALCHEMICA” at Palazzo Bovara.
An exhibition-installation which explores home as an ever-changing organism.
“Elle Decor Alchemica” was conceived as a journey into a new idea of living, shaped by the essential and marking key-themes that the magazine investigated over the years: fluidity of space, the relationship with nature, the dialogue between craft and industrial design and an ever-growing attention to ecology.
The commitment to give form to this project was entrusted to Patricia Urquiola, who approached it with a completely new and unexpected interpretative key.
The realization of the project included Royal carpet in its lobster-coloured version
for the covering of stairs and floor.
Ph. Federica Cocciro
